David Hitt needed more than an online profile for his real-estate business. Orbit570 created a complete digital platform where buyers can explore Los Angeles communities, understand different lifestyles, discover live MLS properties and move naturally from research to conversation — all without leaving David’s brand.
Pages
Community & area destinations
Live IDX integration
Responsive experience
A luxury real estate platform for an established Los Angeles agent, built on WordPress so his team can run and extend it without going back to a developer.
David Hitt, Keller Williams Realty, California DRE #01210537, with more than 30 years selling residential property in Los Angeles.
Agent marketing website with an integrated MLS property search and a substantial editorial layer of neighbourhood and relocation guidance.
Los Angeles, the San Fernando Valley, the Westside and Ventura County.
Luxury buyers, out of state relocations, buyers moving between LA neighborhoods, renters and sellers.
Built on WordPress with Elementor Pro, so new neighborhoods and guides are published by the client rather than commissioned from a developer.
Live CRMLS listings integrated through iHomeFinder and rendered inside the site’s own pages.
Strategy, UX and information architecture, UI design, full development, IDX and MLS integration, and on-page SEO.
Orbit570 integrated CRMLS property data through iHomeFinder, bringing live real-estate inventory directly into David’s own website.
Instead of sending prospective buyers away to a third-party property portal, the website connects property discovery with David’s neighborhoods, expertise and conversion journey.
The portals list the same homes, rank higher and spend more. A property grid on its own gives a buyer no reason to stay on an agent’s site.
Most people moving within or into Los Angeles are still deciding where to live. A search filter is useless to someone who cannot answer its very first question.
What makes this agent worth hiring is knowing which neighborhood suits which buyer. None of that was published anywhere a prospective client could find it.
And one problem underneath the other three. Most agent websites hand property search to a separate provider on a different web address, so the visitor finishes their search somewhere else. The agent loses the relationship at the exact moment the buyer becomes serious.
A site that looks and reads like a high end practice, so the brand matches the properties and the clientele it is aiming at.
Real, current property inventory available on the site itself, with search, filtering and full property detail.
Somewhere to publish the local judgment that normally only comes out in conversation, area by area.
Every page structured, titled and indexed so buyers searching for a specific area or comparison can actually find him.
New neighborhoods, guides and articles added by his team without commissioning development work each time.
Before any design work we mapped how people genuinely shop for a home in Los Angeles. That map became the information architecture, and it decided every page type on the site.
The Valley anchor.
The firm’s strongest market, and the base for the head to head comparison guides.
Walkable Valley living.
Ventura Boulevard, the studios, and the buyers who want somewhere to walk to.
Space, and a shorter commute.
Larger lots and quieter streets, for buyers trading square footage against the hill.
The name people arrive knowing.
The market most out of state buyers name first, and the one they need explaining.
We identified neighborhood research as the part of the buyer journey where an individual agent can genuinely out-perform a portal. So we designed one guide structure and built thirteen neighborhoods on it, each covering who the area fits, how daily life works there, what the market feels like, and who would be happier somewhere else.
Because it is one reusable structure rather than thirteen separate designs, adding a fourteenth neighborhood is a piece of writing rather than a development project.
Once someone has shortlisted two neighborhoods, general guides stop helping. We created dedicated comparison experiences that evaluate both areas against the same criteria in the same order, covering lifestyle, housing and everyday access, so the two are genuinely comparable rather than described separately.
These pages meet buyers at the point of highest intent, and route straight into the relevant guide and the live listings for either area.
Giving each neighborhood and each comparison its own page was a decision about how people search, not a decision about page count. A single page covering thirteen areas would serve none of them well and would be invisible to a buyer searching for one specific place.
Every page carries its own title, description and structured data, and we configured a local SEO layer that publishes the service area explicitly, so search engines know exactly which market this business covers.
Two typefaces and an eleven-colour palette, defined once in the Elementor global kit and inherited by every template on the site.
Encino · Calabasas · Century City
Real estate is about more than a transaction — it is about the neighbourhood you end up living in.
Body copy runs at the regular weight, with 500 for interface labels. Montserrat’s wide, even letterforms hold up at long measure, which matters on a site whose neighbourhood pages are genuinely long reads.
Explore the neighborhood
Warm black — primary
Warm grey — secondary
Ink — body text
Brass — accent
Pale brass — on dark
Warm paper — ground
This is the capability the whole project turns on. Most agent sites bolt a search widget on and send the visitor elsewhere. We built the property data into the site so the journey never leaves the brand.
We connected iHomeFinder to the CRMLS feed and rendered it through the site’s own templates. Search results, filters and individual property pages all carry David’s header, contact bar and consultation buttons, so a visitor moving from a guide into a listing and back out never leaves davidhitt.com.
That is the difference between an agent’s website and a referral to a portal. It is also the difference between capturing an enquiry and losing it at the moment the buyer becomes serious.
on location, price, property type and beds, returning results in the site layout.
with galleries and specification, rendered under the client’s own branding.
embedded at the end of all thirteen neighborhood guides, so results answer the question the page just raised.
handled, with the required CRMLS attribution and reliability notice carried alongside results.
Then the site has to carry what you know. We build property platforms that pair real MLS data with content structured to be found — designed, developed and optimised, then handed over so your team can run it.
